About Measure the Placenta

Mission: To educate and advocate for routine placental measurements as a path toward elevating prenatal care standards and preventing stillbirth by increasing awareness, engaging healthcare providers, and sharing evidence‑based research.

Vision: Measure and monitor every placenta to improve birth outcomes.

Measure the Placenta is a registered 501(c)3 IRS-designated nonprofit organization, EIN: 39-4651808. We are registered in the State of Minnesota. Donations are tax-deductible to the full extent of the law.

Our purpose is to instruct and train the public about how placental size is a measurable risk factor in pregnancy by:

  1. increasing awareness and engagement among clinicians about the life-saving potential of routine placental measurements

  2. supporting families seeking answers after pregnancy loss or complications

  3. empowering families to advocate for comprehensive care

  4. providing the medical community with an archive of published evidence-­based research linking very small or very large placenta size to stillbirth and other adverse outcomes

Our Team

We are families who have experienced stillbirth due to an undetected abnormal placenta size and families who learned their living baby survived a very small placenta. We have joined with concerned citizens, researchers and providers in recognizing the opportunity to save lives today by incorporating placental measurement and monitoring into standard prenatal care. Read our stories.

Measure the Placenta was formed 2019 as a patient advocacy group and our first activity was the launch of this educational website. In October 2025, our all-volunteer group became a registered 501(c)(3) nonprofit organization.

Our founding Board of Directors:

President - Ann O'Neill, Minneapolis, MN

Vice President - Amanda Feltmann, Minneapolis, MN

Secretary - Alicia Loehlein, Minneapolis, MN

Treasurer - Erica Bailey, Kansas City, MO

Jennifer Mikenas, Melbourne, FL

Melissa Alke-Sparnroft, New York City, NY

Jessica Michel, Omaha, NE

Jennica Hill, Atlanta, GA

Hanna Seright, Coeur d'Alene, ID